A Seismic Breath
Fashion Brand Launch
Fashion Brand Sixteen Ninety-Two wanted to supplement a daring new fashion range with world class branding and a show-stopping launch.
Playmaker crafted a positioning and go-to-market strategy for the brand, including a comprehensive range of online assets.
SIXTEEN NINETY TWO
PLAYMAKER crafted a potent, credible BRAND story FROM the GROUND UP, supplemented by campaign VIDEO AND PHOTO ASSETS.
“FROM THE CREATOR TO CREATORS”
the brand caused a major stir in fashion culture, with early ranges becoming favourites of celebrities such as gabriel jesus, Memphis depay & kevin debruyne