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“THE LAST THING I WAS

EXPECTING, WAS

THE GUY TO GO NUTS”

THE RETAIL LIFE

Clarks is a footwear brand with iconic roots in Jamaican style and culture. The brand wanted to create an engaging short-form video series with a nod to its Jamaican fandom.

Playmaker created a hidden cam style video starring footballer Raheem Sterling and TikTok star Kadeem Ramsey. The twist? What began as a simple prank on the public, we sneakily turned onto our celebrity twosome - with hilarious results.

The Retail Life achieved an engagement rate of over 10% on TikTok and 5.4% on Instagram, with over 90% of engagement coming from 18-34s.

PART ONE

OUR HEROS PREPARE FOR A TOUGH DAY OF SELLING

PART TWO

THE LADS STRUGGLE WITH THE FAST-MOVING CHALLENGES OF RETAIL

PART THREE

A DIFFICULT CUSTOMER SEND RAHEEM AND KADEEM INTO TAILSPIN