A mockumentary for the

TikTok age..

To celebrate the launch of Clarks new ‘Back to School’ range, we thrust international footballer Raheem Sterling back into the happy chaos of a primary school classroom. The result was a witty, memorable social campaign that rocketed the brand top of mind with millennial parents.

“IV NEVER LAUGHED SO

MUCH ON

SET”

Raheem loved the concept and with limited time with the kids, he took on the role instantly. We couldn’t believe how much content we managed to capture - naturally we had to make a long-form version. But for bite size snacking, check out the tiktok campaign below.

“Real teachers,

real students… dusted with

Playmaker

entertainment magic.”